How is quantitative research characterized in sociology?

Quantitative research in sociology is characterized by its focus on numerical data and statistical analysis. This approach involves collecting measurable data that can be quantified and analyzed using various statistical methods. The aim is to identify patterns, test theories, and establish relationships among variables across larger populations, often through surveys, experiments, or the use of secondary data.

In contrast to qualitative research, which centers on understanding human experiences through narratives and interviews, quantitative research seeks to produce findings that can be generalized. It relies on structured tools such as questionnaires that yield numerical results, allowing sociologists to draw conclusions based on statistical significance. This method is particularly useful for identifying trends or correlations that inform sociological theories and contribute to broader societal understanding.